Mustafa Aijaz

Creative Architect & Digital Strategist

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A digital native raised on the internet and business strategy. From commanding 400K+ followers as a teen creator to architecting SoaR Gaming's evolution into a global powerhouse. I fuse creative vision with analytical rigor to build authentic experiences that help move the needle. Unapologetically forward-thinking, I leverage a solutions driven approach as a catalyst for innovation, merging it with deep expertise in design, editing, digital content creation, production, and live streaming to solve complex challenges. Bringing a unique blend of creative vision and analytical thinking to execute at a high level.

Executive Leadership

SoaR Gaming • Founder & Executive VP

Richly storied brand in Gaming & Entertainment with proven track record of developing and executing impactful digital marketing campaigns.

The Journey

2019 — Present

2019 — Present

Executive Vice President

SoaR Gaming

Overseeing brand positioning, internal management, and creative executor for our partners. Driving strategy for one of the most storied brands in gaming entertainment.

2019 — 2021

2019 — 2021

Head of Strategy

Eleven Gaming

Strategized market positioning for the esports org founded by Zach Hyman. Help craft a roster of top-tier Fortnite talent.

2015 — 2019

Chief Operating Officer

SoaR Gaming

Scaled the organization's network from 2.5M to 45M+ followers. Managed day-to-day operations, various esports teams, partnerships, and creator recruitment. Acquired in 2019.

2014 — 2015

2014 — 2015

Creative Director

SoaR Sniping

Established the visual identity and brand guidelines across all social media and branding requirements.

2013 — Present

The 'Crudes' Identity

Personal Brand

Amassed 400K+ followers and 250M+ impressions. Worked with some of the biggest brands in gaming entertainment. Deep relationships with some of the biggest names in the industry.