2013 — PresentThe ‘Crudes’ Identity
Personal Brand
400K+ followers and 250M+ impressions as an independent creator, working with some of the biggest brands in gaming.
Crudes — Toronto, Canada
Mustafa Aijaz
Creative architect & digital strategist. Executive Vice President, SoaR Gaming.
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01 · The Creator
Raised on the internet.
Before the boardroom there was the feed. As a teenage creator, the ‘Crudes’ identity grew to 400K+ followers and 250M+ impressions — and built lasting relationships with some of the biggest names in gaming entertainment.
- 400K+ followers
- 250M+ impressions
- Est. 2013
02 · The Operator
Scaling a storied brand.
From Creative Director of SoaR Sniping to Chief Operating Officer through the 2019 acquisition — growing the network from 2.5M to 45M+ followers. Today, as Executive Vice President, he drives brand positioning, partnerships, and creative for one of gaming’s most storied organizations.
- 2.5M → 45M+ network
- Acquired 2019
- EVP, SoaR Gaming
03 · The Journey
Ten years, one throughline.
- 2013 — Present
2014 — 2015Creative Director
SoaR Sniping
Established the visual identity and brand guidelines across all social media and branding requirements.
2015 — 2019Chief Operating Officer
SoaR Gaming
Scaled the network from 2.5M to 45M+ followers. Ran operations, esports teams, partnerships, and creator recruitment through the 2019 acquisition.
2019 — 2021Head of Strategy
Eleven Gaming
Strategized market positioning for the esports org founded by Zach Hyman and helped craft a roster of top-tier Fortnite talent.
2019 — PresentExecutive Vice President
SoaR Gaming
Overseeing brand positioning, internal management, and creative execution for partners across one of gaming’s most storied brands.
- Next
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mustafa@crudes.net
Partnerships, brand strategy, and creative direction. The inbox is open.
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